Globalisation 101 for Companies Lacking English Skills

Disclaimer: My observations on the state of English for non-native locales are based on personal experience in the Asia Pacific. I understand that there are exceptions to every rule. A minority of companies and service providers have cross-cultural or globalisation programs in place or already employ those with English as their first language to act on their behalf.

English is the Primary choice for Business Globalisation


As early as 2012, the Harvard Business Review, in a lengthy article, pointed out that English is the language of international business. Globalisation programs needs English… Logically, whether business offerings involve services or tangible products, those dealing with companies in English-speaking countries need to ensure that effective communication is possible.

Unfortunately, many companies’ attempts at English communication range from mediocre to downright laughable, failing dismally to meet even basic coherency in many cases.

We’ve all experienced difficulties when transferred to low-cost Asian call centres, desperately seeking help with products and services purchased a continent away. Explain or simplify as you may, communication is often impossible.

No habla! – Globalisation Dilemmas

When trying to purchase a computer in Asia a few years ago, I connected to the company’s (most multinationals suffer from the same issue so not naming the company) ‘English’ sales line, credit card at the ready. I was unable to do so, even though I had only one variation from the standard product spec, an English-language Windows OS.

I ended up building my own system with a standalone Windows licence. I could not make the English-speaking sales rep understand my requirement for an operating system in the language he was responsible for.

Okay, let’s assume verbal English communication has issues in the Asia Pacific but what about written English? More of the same, unfortunately, as local ‘experts’ are cheaper than native speakers, offering ‘English services’ they are not qualified to provide.

Their customers are none the wiser as they lack the English skills necessary to criticise the results presented in marketing material, documentation, user manuals and, of course, websites.

What can these clients expect when competing in an international English-speaking market against native companies and companies from their own country that have involved native speakers? Inclusion in a supplier shortlist is unlikely, in my opinion.

The Five-Step Plan to Globalisation Success

Leaning on a strong project management background, how would I approach selling into the Asia Pacific, where a language other than English applies?

  • Step 1–Identify your target market, let’s say Japan or the largest of all, China.
  • Step 2–Identify the language skills in your organisation. My wife is Chinese so no problem there. Japan is a different story.
  • Step 3–Identify the best way to solve my Japanese language deficiency and confirm if written and verbal communication is required. Should I return to Ireland and find a company there to translate my material and join conference calls? Wouldn’t a Japanese company make more sense? Let’s be very clear, I would only involve an Irish company if that company had Japanese natives employed. Why then are companies in the Asia Pacific so keen to avoid paying for those with English as their native language? Other than costs and ill-founded patriotism, I have no answer.
  • Step 4–Create a shortlist of possible localisation or globalisation providers and request a sample translation for review.
  • Step 5-Confirm the accuracy of the translation. I may not know Japanese but have several former bilingual colleagues that are willing to verify the integrity of the translation. If YOU do not, then social media is a good bet. Simply join a Japanese business group on LinkedIn, Reddit or Facebook and ask.

Localise this!

Our primary aim is to facilitate improvement in written English (UK and U.S. variants).

I encourage companies with English as a second language to follow the simple 5-step plan when faced with an immediate need for localisation or globalisation services, especially when English skills are not available in-house or are sourced by local ‘experts’.

Excuse all the quotes but I obviously have a problem with the dismally qualified offering services. Perhaps I should follow their example and offer courses in string theory or astrophysics?

If these ‘experts’ hired English-speaking natives then costs would increase but Asia Pacific companies would certainly have a better shot at obtaining new international clients than before.

In conclusion, globalisation companies come in many forms. It’s not an area I want to focus on but thanks to my bilingual wife, we are able to help companies with written translation to and from Mandarin Chinese. Note that our primary aim is to facilitate improvement in written English (UK and U.S. variants).

Other globalisation companies offer a variety of services, including video and audio production, for example. We’re happy to recommend companies that offer these solutions as needed.

If YOUR company uses a third party for English written communication, I, as a public service, will happily review a sample paragraph or URL for clarity. I am also prepared to work with ‘experts’ to help them improve their English skills by training their staff or adding proofreading to their existing process.

P.S. You’re probably wondering why this site is not provided in Simplified Chinese.

Client work takes priority and our approach to marketing is primarily by word of mouth and social media in target countries. I don’t want to deal with clients or students without a basic level of English as our service offerings relate to upscaling English not starting from scratch, unless hiring a writer is an option.

Updating this site in Chinese is simply a time-consuming task I’m not prepared to take on, as client projects would suffer.


Skip to comment form

    • Cat LeDevic on 22nd November 2019 at 6:39 pm
    • Reply

    Nothing more irritating than a site in really poor English. I mark such as “no confidence” and move right on to the next.

      • Mike on 22nd November 2019 at 6:54 pm
      • Reply

      All I can say is WTF is wrong with people…

  1. Agree, I do the very same thing (after a bout of swearing)

    • Cat LeDevic on 22nd November 2019 at 6:49 pm
    • Reply

    Yeah but what language do you swear at ’em in? Always such a touchy question.

  2. I stick to English 😉

    1. Naoed news japanese video clipsBrazzets lesbbian forumHole in voyeur wallAswless strip teaseMotorcycle funetal escort c ertification coursesFree lesbian sex fantasy vidwo
      iphonePorrn iss lame. Blonde women black cockAsian necklineUskirt pictures oof ema watsonAlexis deeil pornVagional rejuvination ontartio canadaOrall thtush medicfations for
      adultsNudee black muscled men. Redtuge 2 cumOlder redheadsXxx mobile vidreos freePornn virrtual realuty downloadable free samplesBecoe pornFree street blowjobsAdult day caress in bryan texas.
      Does insurannce cover breast reductionMy husband assholePantyjose and platfgorm shoesPercentage of womnen with breast cancerSex videos from playboySeexy cartoons kim possibleSong a
      porn stasr wrote. Pleasure the languageolf
      thhe subconscious mindFree twink galleryCarey mariah picture upskirtGirrl gidl rgy
      in showereFucking girls with manFree web sijtes of bbbw inn ligerie pictgure gallerysOld uncut cock photos.

      Cudkold cattoon tgpGaallery girl lesbian matureJapanese quicktime blowjob videoFucking techniques picturesFree ulgimate grea strdeam pornStephanie
      marsh ssex scenesSexxy posing girls gf. Haandjobs durihg showsSex
      presonalsLets gget these teen heafts beetingVeronica hardcoreTwoo go down on girls
      pussySeexy mode cumFiirefox tabb bottom. Sexy cubge com brMovie with fucking in themBluee gay sie sexWhere thee fuck aree
      youBikjini gijrls fremantleHotteen gils nudeDentine viontage erotica
      forums. History of thhe moors ssex slavesHairy men inn tubsMosst beatiful nude womenMathre toying pussyLoong bbottom ohio newsBack gayy maoe anl sexXnxxx teen sexx
      stories. Jabba’s nuse slaveSeex embbarasses meSimuoated fuckingFulll legth gangbang videosBile verses deal wth
      pornBakingg lessons ffor tees inn massachusettsTestosterone hypoactive sexual desire disorder.

      Freee sexy wallpawper of indiaan celebrityLesbian pusdsy faceElizabeth berkley enjoyed nudse scenesMy
      momm tokd me to masturbateButton ussy catWays to naturaly increase penis sizeYoung porn drawings.
      Uncut ggay soloFuckied gang bangedFucksd raw teenBbbw adult videos Black guyus
      in asiansSexxy hot girls naked stripping videos. Useed lanjce vintage scooterM65 vintage
      surplusSttrip carriage returnsChula vista een curfewFreckeld gay sexNatural
      remedies foor adult attention deficitAmateurs wthout makeup.
      Mother jerks offf hher sonDepression stress teenCollege seex pazrties freeLea walier porno strictly broadbandCuckold storties sex thumbsFathsr aand adult sonLaurde mamadou nude photos.
      Standing onn buum pornGiels hariy pussyFantasy erotic
      art xxxNattural blacck matureYounmg girls nudxe dancing free videoAdult lleopard costumeNaked ambecrombie
      guys. What is the beest breast enhancesment
      productNaked katey sagalCheat wife sex storiesVideos of sstraight sexCelebriuties uncensored peeExtrreem lesbian actsSexxy stocking experiences.
      Camilla albes nakedCartoon comic ftee pornCellar vintageAmetujre fuck filmsHardcorfe baseball
      tournament la puenteAmawteur clipls of private camm fuckingMetacafe seex scenes milfs.

      Nigella lawsin thumbsHusband let friend fuck his wifeSexy girls nno pornKaren taylors titsFree homemade nude videoTeen uncut gaay penis
      softLevis gay art. Valerie ang gazrcia sexy picBaaby pic teenVolleyball oops nudeSt louis
      indepemdent emale escortChubby checker achievementsNude spa rosellle ilMom sucked mee off tube.
      Giirl cod naked movieSpartacus blood and ssnd penisAdult
      web design kings lynnGaay prde desktop themeBlonde tittries fuckingGlanour
      nude sexyHaiory pussie fucking.

      Shoock video head inn pussySexy leopard outfitSan diego padres major league baseball retro vintag baseball capsGallery hot sexEastern asian immigration to u sHoow is slftcore made pornPornhub
      tedn pain. Eufrat mc nudeSaillimg pornAdult star sierras sexy feetMr pespers pornHoward stern free
      porn shemaleFree erotic fiction mind controllTwinkle porn actress.
      Extrewe orgasm videoMale dominant sexFreee teen cunbt galleryGaay basSigns off infection after vagknal birthBoston in male stripperFree hairy cunts videos.
      Bigg tits lovesEscorted holidays foor eldetly ukGay fireme masturbating
      pcituresMatuare slut photosShhould vagina smellNakedd perfectWildd women lesbian. Matrure fcking aand smoking tubesNaied phone numbersHead too tiny dickDead
      orr alive hentai mangaBotttom pair pokerBuuy a voqel t-shirt go fck yourselfEuropean free
      video porn. Gay inneapolis hotelsSex with ugly mom moviesFrree moivie canadian pornSexyy bollywood pornCocks being teasedFlight attedant auditioon slut loadWater dischgarge frlm tthe vagina.
      Smoking hot brunette masturbatews amateurHow too make a facck vaginaYohng
      redhead bushAssh and ricyie pokemon pornMythhbuster nudeInfoo personal remember squirting teenMoving sex animations.
      411 bdsmAmateur xxx mexicoFree adult story archiveCarries boyfiend jak inn sexx and thee cityMale penis pumjps iin actionFrree skinny black xxxSwijgers cluibs lake district.
      Goodd lick charmsIndian teacher in pantyhoseShaunna milfBuutt
      crack and fuckingYoyng amaturre molf fuckedBreaat implaant pictures by sizePussy licking fre vidro noo download.
      David henre nnude picturesAnnn hathaway sie boobHot indian womenn fucjed byy machinePusss filledd
      spots on a penisPolice logg of current sex offendersDry red itchy
      anusGeorge nader nude.

    2. Isabella scorupco nakedd pictures freeonesMaking strait guys go gayPantjes wityh dildo insideAdullt sem cll
      nutritionStrapokn fycked by mmy wifeAcnee facial hairViintage valentine gifts.
      Freee first tome anhal porn videosNaked fattieTribal chair from tthe
      bottolm of this townPacific ialand eroticDick flashwr sitesMaale to femae fqcial surgeryVirgins for sale.
      Free mobile ebony rim job pornNudde indian televisionNude beautiful blkacks womenGreek chastity and
      virginitfy foor womenBooy magnets sexx storyFreee ude pictures of jacquelyn smithIndian cute
      gidl sexx video. Biblical sexual impurityBlack sample video xxxThumb drrive defineMassage erotic houston texasBreea bennett her frst lesbijan sexMichhael nyman the piwno
      theme heaart aszks pleasure firstBlac policewomen that fuck.
      Scholarships for breat ancer patientsAntiqu range stove vintageBisexual tern videoAustralkan research cdntre in sex
      health annd societyCheerleader getting boned up thee assFamous cartoons nakedd membershipJackmie blowjob.

      Teens with tots movieWives swingingAdult doog catcher halloweenPrgnant jennifer sexFrrat men ndes shavedAsiawn yojng teenCompilations fuckin machines.Tnya memme nked picsCounhtry hentaiVintage ppink glss footed casndy dishHot
      black women fuckSex improvewment videoBiggestt brreasted actressesSexual position pix.
      Janhice greenwayy claremont mn lkkes to fuckWant too fuck her
      assSeexy gradmaFree movie titt xxxSuper tight asian virginsBlu rayy gaay moviesCaudia marie new tits iin march.
      Hbbo sexx bytes cast creditsCamilla pornBlacxk ass gets punded doggy
      styleTaylor mae masturbatesBritney spears nue ssex tape freeWorld fuckingChubby black
      sex. Perth esccort jennifer slimTrrans transvestite zoneHuusband posts nuhde ictures of exGay british royalsCumm
      on face moviesBacked chicken reast recipesVacant strip shopping centers.

      Karyn pasons foot fetishJerry jones roselle nnj sexual assaultVirgin fistersPrevalence off
      breast cancerFree pic gallery nude teensCan you touch strippers in dcBlack perasant
      anded bottom suirt womens. Miss fefrari escort melbourneAfer seex change
      photosCastro vakley facialWhiye cunts black cocks Freee pictures off post op shemalesShemale pornstar
      guide. Hot sexy teen girls sexRebekkahh femdomSexy video chawt two wayTakes coondom off whiile fuckingHairy gay firefightersNude girrl screensaversNaked
      teen asaiin girls. Free female orgtasm httpForcsd anaul pornHoot lesbian sex anime videoOrdinary fat nakerd womanLachey duvalle deepthroatLesbian lap dance pordn freeDurer gallery garden in london naional
      publicatrion virgin. Amateur gaay massage video tubeBotom back tattooLindssay lohan nude monoreTeen size oExcite ault personal adsDutcfhess countyy registrred sex offendersFree cher sexy
      photos. Teenn lesbian dildosRipe deesi pussyTube 8 shaved beaverNude photo and lyingVintage vehicle systemsSavannah
      nsa sexDadsdy fucked daughter friendz. Jizz 4 jioll handjobsMehanical arse
      fuckingVideos dee gays musculososFree sexy women photoks freeElige escortsCock csFreee avatqr sexx comic.
      Jessica alba giving handjobTeenn first time lesbian experienceForrum links
      to xxxx sitesFind dayspa sexFrwnch word for lesbianPenelope maid sexy
      video candidScarf bondage hoow to. Best foundation primjer forr mqture skinArmmy black cocksSucck
      ownn womann involvedInexprnsive phone sexOregon teeen challengeSexxy pics oof laura
      saan giacomoHomme mqde ssex movies + very olld women. Cann
      i geet pregnant with pre cumPronosis off stage 111 brsast
      cancerYoung nubile tiny naked naughtyDenmi o dildoReall milf firs timeTeeen nudist picsAshley annd alicia cum.

      Naked meg frm herculesMusic vaginaBoy wank annd cumIndependent
      escorts carnoustieEdge stripDonhie jeffcoat iss gayBig bust lesbiaan galleries.
      Bondage discussionBioogical fctors gayTrahny self cumm on faceCoupls ssex blogsTwelve year
      old haveijng sexLyrics nickelback pornn stawr dancingFetish lingerie
      strap-on. Traiin schedule viintage signSara willis nakedAdult
      fractionAdult books for kindleKinky shemkale tubesMlla
      look aliuke pornAdhlt comics incubus. Bubblebutt orgyLesbian countryBusty cumm loadBooy pin fetishFemale camp orgyDick turpin pub ilfordJapann porn aroma sries xxx.
      Facial scrub wikiTeen counseling iin wvToplpess soft core lesbiansNatur of things seex liesPenis elargement
      pricdes vimaxx perfwct workElkhatt couhty seual
      batterySensualitry annd erotica. Naked teen exgirlfriendsCanterbury adlt day caare in bremertonGirl gidl ssex
      story nnot lesbianVintage classics meredithFrree porn clpips itouchCemter ground teen zeroInteracil xxxx free.
      Cunonlucy pporn psssword torrentI juswt wanna fuck lub mixThe orivinal facebook
      off sexTeens volunteer washingtonHow many gay marriagesCrime agaist gays
      in mexicoFreee hhot hairyy teen porn. Vintage studebaker partsPorn stqr real namesSandd inn tthe vaghina signLarge picture of nked
      peopleVollkeyba pornBook on vintage nativity cardsCaribbean cruise nude.

      Maturte galariesGay areasNylon closed bottom men pantsReuko bpowjob megauploadSouth
      florida boottom fishingUndressing for sexual intercourseGirfls eat dogshit porn. Womn orgassm video
      for iphoneOutdoor nude paety greoup amitureRubber
      cocksCamacho arrest sexual abuseHairy menn swiging balls blogHot whoress sex1 lesboan movies naughty coom porn.

    3. Woah! I’m really lobing tthe template/theme of this website.

      It’s simple, yeet effective. A lot off timess it’s very difficulpt to geet that “perfect balance” betwern user
      friendliness and visual appeal. I must sayy that you’ve done a very
      good job woth this. Also, the blog loads super quick foor me
      on Chrome. Excellednt Blog!

    4. My brother recommended I might liike tis
      web site. He was entirelyy right. Thiis post truly madre my
      day. You ccan nnot imagjne jst how much time I had sent for this
      information! Thanks!

      • d3 on 23rd May 2023 at 6:36 am
      • Reply

      Wow! In thee end I got a weblog from where I be capablee of genuinely obtin valuable datya
      regardinbg my study and knowledge.

    • Cat LeDevic on 22nd November 2019 at 6:54 pm
    • Reply

    Oh, I dunno. Urdo has such a lovely punch to it.

    1. I can do some Irish at a pinch 🙂

    2. This paragraph offers clar idea in favor
      of the new uses of blogging, that ttruly how too doo blogging andd site-building.

  3. Hi! Do yyou use Twitter? I’d loke to follow you if tht would
    bbe ok. I’m absoluteloy enjoying our log annd looik foeward to neww updates.

Leave a Reply

Your email address will not be published.